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Branding | UI/UX Design | App Development
Our initial introduction to Lokus allowed us to learn a little about the business, their goals and the value of the product.
With a logo already in place, we were asked to review and refresh the brand identity, by subtly developing their distinctive ‘pinwheel’ icon from their original logo.
Whilst remaining in collaboration with the client, we worked through two to three rounds of development to find the perfect balance of their existing brand and a more succinct and refreshed identity.
Once our exploration phase was complete and the client was happy to get stuck into the more exciting bits, we began to create an extensive brand guideline document. Here we could explore and rationalise a whole range of assets, from typography and colour palettes to iconography and even photography treatments.
This then helped to inform the initial UI design for the home page.
With everything now in place we began to wireframe and create some structure for the upcoming app.
We explored functionality capabilities and applied our expertise to create a hierarchy of content with an emphasis on valuable user experience.
The extensive nature of the wireframes allowed us to seamlessly implement the brand into a structured user journey that had already taken UX practices into account.
This stage then allowed us to flex our creative muscles and apply some more dynamic and eye-catching UI design.
Once we had created an impactful style-setter with some of the more prominent screens, we drilled down into the additional functionality and more detailed sections.
This allowed us to refine the navigation,
for a more concise user journey.
“The communication was great, and we greatly appreciated that you went to great lengths to achieve a great end-product. Thumbs-up for that.
In our specific case, we felt that the wireframes were incredibly well done (the UX was great) and the design itself was beautiful and right on point . The designs only improved through the rounds of revisions, which was great - and we were happy with how openly you approached the project”
– Sneh Kadakia, Lokus Founder & CEO
Strategy
Visual Identity
Project Management
UI/UX Design
Web App Development
