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Strategy | Branding | UI/UX Design | Illustration
āLet your favourite retailers pay for your mobile bill.ā A bold and simple āwhat is there to lose?ā missionāØstatement. But one that Airtime Rewards struggled to efficiently communicate.
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Our challenge was to bring their product seamlessly into 2020 with a distinctive, modern and memorable brandāØthat helps to shout out about what it is that makesāØ Airtime Rewards such a great must-have product.
Our first task was to review the current brand and all executions, to diagnose the flaws and areas on which we could improve.
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We made some very high-level observations, analysed the pros and cons, took notes and then got to work. We created a moodboard to gauge a sense of tone from the client so that we could adequately tailor our work to their specific needs.
Once we had made our diagnosis, it was time to begin curating and developing our ideas.
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Our collaborative approach to moodboarding and exploration sessions allowed the client to comment and feed back in real time. This ensured that the most efficient process was undertaken and that the client was not only informed of our decision making, but also able to have an input from day one.
Our earlier research and brand dissection allowed us to confidently and strategically find a new, unique brand identity which spoke to both the consumer and corporate needs of the business.
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The wave icon represents both āairtimeā and the flow of their digital currency. And acts as aāØmore memorable mark than the āARā icon āØused previously.
A brand is nothing without execution, so then cameāØthe fun part, rolling out the new brand!
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Despite the app being the main focus of the business,āØ the client still have a lot of printed media to share from brand guidelines to business cards and other correspondence all the way to signage and vehicle livery.
Brand Guidelines
Corporate & Consumer UI/UX
Stationery
Illustration
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15,000 Monthly App Downloads
10,000 Monthly Active Sessions
46% Track their sleep every night
52% Daily retention rate
32% All of users took the TryFor8 Challenge
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ā AdamĀ Ward, Co-Founder & CEO, Airtime Rewards
Strategy
Visual Identity
Project Management
UI/UX designs
Illustration
App UI -> CallumĀ Chapman
